Having your potential customers put you into a spam folder is the last thing you want your marketing activities to achieve.

Instead, you want to build trust with your prospects so that they remain interested in receiving communication from you.

With email marketing and list building being such an important part of any digital marketing strategy, it’s worth taking the time to consider what works best for your business and which methods (both new and old) will prove most beneficial in the long run.

So, if you need some inspiration on how to improve and optimize your email marketing and list-building efforts, take a look at our 5 pro tips.

1. Segment Your Email Lists

When you segment your email lists, you send different messages to different groups of people.

For example, you can send a promotional message to one group and an educational message to another. You can also send different messages to people depending on their interests or location.

There are a few key reasons why it’s important to segment your email lists when you’re doing email list building and email marketing. But #1 is that it allows you to send more targeted and relevant messages to your subscribers.

Second, it helps you to avoid spamming people with too many emails. And third, it can help you increase your open and click-through rates.

2. Do A/B Testing – Often.

Understanding the type of messaging or content that resonates with a potential customer over another is one of the most valuable marketing insights you can have as a business.

And A/B Testing is the best way to learn.

With A/B Testing, you can test different subject lines, layouts, images, and even CTA copy to see what gets the best results. You can try out different personalization strategies, and unique features like talking characters, and more.

It’s one of the best and most effective ways to fine tune the effectiveness of your outreach, and thus improve your click-through and conversions.

3. Automate, Automate, Automate

Automation is one of the most important tasks you can do to build a successful email list.

With email automation, you can send a series of emails to your prospects and customers automatically, based on certain trigger events– saving you time, energy, and money.

However, when setting up an automated email marketing system, there are a few things to keep in mind:

  • Make sure you have different forms to collect email addresses from your various media platforms.
  • Use email automation tools like Mailchimp to schedule emails automatically.
  • Create various email triggers for specific actions. ( Ie. abandoned cart emails, new subscriber emails,)

Automation can also help to keep your email list both clean and organized. As more people join your email list, it becomes harder to keep track of everything that’s going on. Automation allows you to keep all of your subscribers in one place and ensure that you’re sending the right emails to the right people.

4. Only Send Valuable and Compelling Content

Sending valuable and relevant content to people you want to connect with is an essential component of any email marketing strategy. It’s important to know what types of content your audience wants to see, and how they want to receive it.

There are a number of ways that you can send compelling content in an email marketing campaign. You can include images and video, even speaking characters (checkout Sitepal), share blog posts and articles, promote webinars and events, or create customer case studies.

The key is finding what your customer enjoys and finds valuable so that whatever you share builds trust and communicates your expertise in the field.

5. Personalize Your Messaging

Personalization is a key component of any email marketing strategy. And it can take many forms.

For example, you can personalize certain elements of an email, including the subject line, the body text, and the sender name (i.e., the name displayed in the form the field). You can also customize your message based on user data such as location and device type.

Personalization is an area where experimentation is key. Try different variations of your email to see which features are most effective in increasing engagement and driving more clicks.

You’ve Got Subscribers. What Next?

So our tips helped you understand ways to grow your email list and be more effective at email marketing. But now that you have a subscriber base, how to best engage them?

One way is by using talking avatars. If you don’t know what they are, think of them as virtual versions of yourself or your brand persona that subscribers can interact with on a regular basis.

With SitePal you can select or create your own speaking animated character and embed it in your emails, webpage, video or mobile app. You can even create your own 3D character from a photo! Personalize what your characters say, including customer-specific information and a behavior-based call to action. No programming or coding experience is necessary to get started, but rich APIs are available for programmers to make the most of SitePal.

It’s no secret that today’s consumers are bombarded with emails. It can be hard to get them to open and read yours. So, engage your subscribers and make your email stand out with SitePal’s talking characters. Sign up for a free trial today.

The key to driving business growth lies in providing an excellent customer service experience.

Ensuring your customers have a positive experience each and every time they interact with your company is crucial to keep them coming back.

It’s not always easy to do, but with the right tools, it can be done. That’s where technology comes in.

Customer service today transcends the personal interaction between company rep and customer. It has expanded to include social media, live messaging, self-help databases, and so much more.

In this guide, we’ll discuss what it takes to become a customer service aficionado, and how your business can achieve it! Let’s begin.

What is Customer Service Experience?

Customer service experience, to put it literally, is what the customer “experiences” when receiving service. It is the customer’s sentiment associated with their interaction with your company. This can include everything from one-on-one support interactions to exchanges on a more public scale, such as social media comments.

The latter is increasingly becoming more common than the former, taking the importance of customer service experience to a new level.

If a company-customer exchange is public, many potential customers can witness how a company interacts with its existing ones. This can shape the public’s opinion and attitude towards the company and it’s products.

Studies have shown that customer service plays a significant role in fostering customer loyalty and support. Companies that provide excellent customer service are more likely to retain customers and encourage them to make repeat purchases.

On the other hand, poor customer service experience can lead to customers abandoning their purchase decisions altogether.

What does it take to ensure the best Customer Service Experience?

1. Ask For Their Opinion

The only opinion that matters when it comes to achieving optimum customer service experience is the customers’. And the best way to determine if they are satisfied? Ask them directly.

Customer satisfaction surveys provide a straightforward way of collecting customer feedback following each customer service interaction. This feedback can be extremely valuable in identifying where improvements are needed in your customer support process. However, just sharing a survey isn’t enough. It’s also important to actually analyze each survey response and make the necessary changes within your operations.

2. Offer Multiple Modes of Communication

Some of your customers may be more comfortable with emailing their queries to you, while others may prefer talking on the phone. Offering more support channels can improve the customer service experience by giving them more options. This strategy can help to increase satisfaction levels and encourage customer loyalty.

3. Make It An Easy Experience

It is often the case that the best customer service experience is the one that goes unnoticed by the customer. Too many businesses end up creating obstacles between themselves and their customers in the form of complicated contact forms, policies, and escalations. By removing these barriers, businesses can provide a much better experience for their customers.

4. Give Quick Responses

The importance of timely responses cannot be understated. In every customer satisfaction survey, customers consistently cite a quick response as being key to a good service experience. Make sure your customers feel like a priority by focusing on reducing first reply time. This is one of the most important things you can do to provide a great customer service experience.

5. Nurture a Culture of Caring in the Company

In the end, delivering an excellent customer experience boils down to the people. If the employees in your organization are not committed and motivated to care for customers, all other endeavors will be fruitless.

One way to encourage a customer-focused mindset among your employees is to launch programs that shrink the distance between customers and employees. When employees have the opportunity to hear how their actions impact customers, they are more likely to be attuned to customer needs and expectations in their daily work.

Improve your customer’s experience with SitePal

For an engaging customer service experience, you may want to try SitePal. SitePal lets you put “virtual employees” on your website who can welcome visitors, guide them, and answer questions.

With SitePal, you can add a human touch to your digital customer service experience with Photo-face 3D characters, and integrate them with your website, marketing campaigns, retail stores, and apps.

The SitePal speaking character (or “Avatar”) can serve as a virtual employee, and speak to and interact with your website visitors or app users. The best part? With SitePal, you don’t need any prior experience in programming. Our intuitive technology is beginner-friendly!

The future of customer service is here – personalized and engaging experiences for your customer at every interaction. So, give your customers – potential and existing – the personalized experience they deserve with a virtual avatar!

Try Sitepal with a free 15-day trial today.

There’s no way to measure customer experience with precision. However, its impact on customer satisfaction and loyalty is significant.

There’s always something new going on in the world of customer experience. Whether it’s a new technology or a new strategy, businesses must stay ahead of the curve. To provide the best possible experience, every business should focus on these five current trends.

Customer Experience Trends Every Business Should Know

#1 Personalizing each customer interaction

Companies need to provide a personalized service to their customers in order to maintain customer loyalty. Customers appreciate being treated as unique individuals, regardless of the contact point – be it in-store, online, or curbside.

A lack of personalization can dissuade customers from using a brand, with one bad experience being enough to cause them to switch to a competitor. Consequently, companies must ensure that they deliver personalized service to avoid losing out on business.

#2 Having an omnichannel presence

As businesses report increasing their investments in offering multiple channels for customer service, it is clear that cohesive omnichannel experiences will be one of the most significant customer experience trends in the next 12 months and beyond.

Customers want to be able to contact you in multiple ways and on various channels! This could include over the phone, via social media, email, and chatbots. Customers want the option to pick their preferred channel to contact you on, making this a trend to watch in the coming year.

#3 Protecting customer data & privacy

Customers not only want personalized experiences, but they also want to know that their data is protected. They want to feel confident that their personal information is stored securely and that you are continuously working to ensure its safety.

As one of the top digital customer experience trends, data security should be a top priority to improve customer experience. You can accomplish this by being clear about your data practices in privacy policies, asking customers for consent before using their data, and being honest about any security issues or threats that may arise.

#4 Improving the employee experience

Employee experience is similar to customer experience in that it refers to the interactions and overall experience an employee has with a company. It encompasses a variety of factors, such as onboarding processes, company culture, work environment, HR, and more.

Because employee experience has a direct effect on customer experience, it is essential to create a positive work environment for employees. When employees are satisfied with their work experience, they are more productive and efficient, which leads to a better customer experience. That’s why this is – and may always be – probably one of the most important customer experience trends.

#5 Adoption of chatbots on websites

As companies grow, one of the biggest challenges their customer service teams face is the increasing number of customer support calls and emails. It can be difficult for these teams to expand their bandwidth without hiring additional employees to operate their support channels.

Chatbots can help ease some of that pressure. While chatbots can’t replace human customer service representatives, they can answer quick and simple questions, saving time for both the customer and the company.

SitePal: What Does Your Site Say?

Consider adopting SitePal to be the face of your chatbot.

SitePal allows you to create photo-realistic 3D speaking characters to improve your digital customer service experience. You can integrate SitePal characters into your website, marketing campaigns, retail stores, and apps.

You can create your own speaking animated character with SitePal, and embed it in your web page, email, or mobile app. The character can speak to and interact with your website visitors or app users, who are also your potential customers. SitePal’s easy-to-use technology requires no programming experience, making it perfect for anyone to use. At the same time, rich APIs make SitePal a powerful tool in the hands of programmers.

SitePal can be easily integrated with any AI Driven chatbot technology solution, such as Pandorabots, Google’s Dialog Flow or IBM’s Watson.

Try SitePal with a free 15-day free trial today.

Customer experience trends may come and go, but the need for a personalized visual interaction is here to stay! So, give your customers – potential and existing – the personalized experience they deserve with a virtual avatar!